British Obstacle Sports is delighted to announce the appointment of Olaide Yussuf as an Independent Non-Executive Director, strengthening the Board with additional expertise in strategic finance, governance and organisational growth as the sport continues to develop across the UK.

‘Laide is a CIMA Fellow and an experienced Chief Financial Officer with over 15 years of senior leadership experience across high-growth, private equity-backed and multinational organisations within the technology, consulting and digital services sectors. Throughout her career, she has led finance and operational functions through periods of transformation, scale and change, bringing a strong track record in financial strategy, risk management, performance reporting, systems improvement and stakeholder engagement.

She is known for her collaborative and commercially minded approach, helping leadership teams translate complex information into clear priorities and practical decision-making. ‘Laide has extensive experience supporting Boards and senior stakeholders, and she brings a deep understanding of how strong governance, sustainable financial planning and effective reporting can enable organisations to grow with confidence and resilience.

Alongside her executive career, ‘Laide is passionate about supporting organisations with purpose and community impact. She believes in sport as a powerful vehicle for inclusion, wellbeing and opportunity, and is committed to helping British Obstacle Sports continue building a strong, accessible and athlete-centred future.

As an Independent Non-Executive Director, ‘Laide will support the Board in strengthening long-term strategy, financial sustainability and organisational effectiveness, ensuring that the sport is well positioned to grow participation, develop pathways and deliver value for members and stakeholders across the UK.

Commenting on her appointment, ‘Laide said:
“I’m proud to join British Obstacle Sports at such an exciting stage of its journey. The sport is growing rapidly and has a fantastic community behind it. I’m looking forward to working with the Board and wider team to strengthen governance, support sustainable growth and help ensure obstacle sports in the UK continues to thrive for athletes, clubs and participants at every level.”

British Obstacle Sports warmly welcomes ‘Laide to the Board and looks forward to the experience and insight she will bring as the organisation continues to develop the sport across the UK.